--- title: "Brand guidelines & press kit | Rex" description: "Download the Rex logo, symbol and brand kit, and read the guidelines for colour, type, imagery and voice. Press facts, boilerplate and founder photos included." canonical: https://www.rex.inc/brand --- Brand # Rex brand and press. Logos, colours, type and press materials for writing about Rex. Download the kit, then follow the guidelines below. [Download brand kit](https://www.rex.inc/brand/rex-brand-kit.zip) [Press enquiries](mailto:hello@rex.inc?subject=Press%20enquiry) Press ## Press and news. Announcements, facts and photos for writing about Rex. For interviews, quotes or a product walkthrough, email [hello@rex.inc](mailto:hello@rex.inc?subject=Press%20enquiry). ### Company news - [October 6, 2026 Rex achieves SOC 2 Type II Rex is enterprise-grade by design, with isolated tenants, full audit logs and supervised agent autonomy, and is now officially SOC 2 Type II certified.](https://www.rex.inc/blog/rex-achieves-soc-2-type-ii) - [September 3, 2026 Rex featured in Forbes Forbes featured Rex in Meet the YC startups betting on what comes next, its look at the Y Combinator Summer 2026 batch.](https://www.rex.inc/blog/rex-featured-in-forbes) - [July 27, 2026 Rex is live on Y Combinator Our YC launch is live. Rex is an AI service that runs order-to-cash and accounts receivable operations for enterprises, with agents that do the work and a team that approves exceptions.](https://www.rex.inc/blog/rex-launch-yc) - [June 24, 2026 Rex joins Y Combinator (S26) Rex is part of the Y Combinator Summer 2026 batch. We're building the AI operations partner for enterprise order to cash.](https://www.rex.inc/blog/rex-joins-y-combinator-s26) [All posts](https://www.rex.inc/blog) ### Fast facts **Company** Rex AI Ltd **Founders** Merlin Kafka (CEO) and Lewis Blackwood (CTO) **Offices** London and San Francisco **Backed by** Y Combinator (S26) and Vercel Ventures **Recognition** Vercel AI Accelerator winner, #1 of 2,500 teams **Security** SOC 2 Type II certified ### Short description Rex is the AI operations partner for order-to-cash. Its agents cover every account and resolve exceptions before cash gets stuck. ### Long description Rex is the AI operations partner for order-to-cash. Its agents run accounts receivable for global enterprises, covering every account and resolving exceptions before cash gets stuck. ### Press photos - Merlin Kafka Co-founder & CEO [Download](https://www.rex.inc/images/team/merlin.png) - Lewis Blackwood Co-founder & CTO [Download](https://www.rex.inc/images/team/lewis.png) - The founders at Y Combinator Mountain View, Summer 2026 [Download](https://www.rex.inc/images/blog/rex-joins-y-combinator-s26/cover.webp) Naming ## One name, written the same way everywhere. ### The name Write Rex with a capital R and a lowercase “ex”. The all-caps letters belong to the logo only; never type REX in running text. ### Rex AI and Rex AI Ltd Use Rex in copy. Use Rex AI only where the name needs disambiguating, such as a search title, and Rex AI Ltd in legal and financial text. ### What Rex is Rex is the AI operations partner for order-to-cash: a managed AI service for accounts receivable and order-to-cash teams. Agents run the work and your team handles judgment. ### What Rex isn’t Don’t describe Rex as a workforce that replaces people, headcount or BPOs, and don’t use “AI-powered” as decoration. Logo ## The orb and the letters, always together. The logo is the primary identifier. Use it wherever it fits: ink on light surfaces, cream on ink or black. Files with a background already include the logo’s clear space. Transparent files are cropped to the logo. ### Ink logo on cream [SVG](https://www.rex.inc/brand/assets/rex-logo-on-cream.svg) [PNG](https://www.rex.inc/brand/assets/rex-logo-on-cream.png) ### Cream logo on ink [SVG](https://www.rex.inc/brand/assets/rex-logo-on-ink.svg) [PNG](https://www.rex.inc/brand/assets/rex-logo-on-ink.png) ### Cream logo on black [SVG](https://www.rex.inc/brand/assets/rex-logo-on-black.svg) [PNG](https://www.rex.inc/brand/assets/rex-logo-on-black.png) ### Ink logo, transparent [SVG](https://www.rex.inc/brand/assets/rex-logo-ink.svg) [PNG](https://www.rex.inc/brand/assets/rex-logo-ink.png) ### Cream logo, transparent [SVG](https://www.rex.inc/brand/assets/rex-logo-cream.svg) [PNG](https://www.rex.inc/brand/assets/rex-logo-cream.png) Symbol ## The orb on its own, where the logo doesn’t fit. Use the orb alone for favicons, app icons and avatars. Never set the letters without it. ### App icon [SVG](https://www.rex.inc/brand/assets/rex-app-icon.svg) [PNG](https://www.rex.inc/brand/assets/rex-app-icon.png) ### Ink symbol on cream [SVG](https://www.rex.inc/brand/assets/rex-symbol-on-cream.svg) [PNG](https://www.rex.inc/brand/assets/rex-symbol-on-cream.png) ### Cream symbol on black [SVG](https://www.rex.inc/brand/assets/rex-symbol-on-black.svg) [PNG](https://www.rex.inc/brand/assets/rex-symbol-on-black.png) ### Ink symbol, transparent [SVG](https://www.rex.inc/brand/assets/rex-symbol-ink.svg) [PNG](https://www.rex.inc/brand/assets/rex-symbol-ink.png) ### Cream symbol, transparent [SVG](https://www.rex.inc/brand/assets/rex-symbol-cream.svg) [PNG](https://www.rex.inc/brand/assets/rex-symbol-cream.png) Logo usage ## Give it room, and leave it as it is. These rules apply to the logo and the symbol. The orb wobbles when you hover it on rex.inc; everywhere else, keep it still. x x x x ### Clear space Leave at least the height of the orb (x) clear on every side. 65 × 21px ### Minimum size 65 × 21px on screen and 20mm wide in print. Scale it only in proportion. - Don’t stretch or squash it - Don’t recolour it - Don’t rotate it - Don’t add shadows or effects - Don’t outline it - Don’t rearrange the orb Colour ## Warm cream, deep ink and a single sage accent. Every other tone is an opacity step of ink or cream. Never use pure white or pure black as a field colour, and don’t add a second accent. ### Cream Default background **HEX** #FAF9F6 **RGB** 250, 249, 246 **HSL** 45°, 29%, 97% **CMYK** 0, 0, 2, 2 ### Ink Text, primary buttons, dark bands **HEX** #04242B **RGB** 4, 36, 43 **HSL** 191°, 83%, 9% **CMYK** 91, 16, 0, 83 ### Sage The one accent: highlights and on-track states **HEX** #596755 **RGB** 89, 103, 85 **HSL** 107°, 10%, 37% **CMYK** 14, 0, 17, 60 ### Panel Cards, inset surfaces **HEX** #F5F4F0 **RGB** 245, 244, 240 **HSL** 48°, 20%, 95% **CMYK** 0, 0, 2, 4 ### Black Footer, darkest band **HEX** #0F0C0B **RGB** 15, 12, 11 **HSL** 15°, 15%, 5% **CMYK** 0, 20, 27, 94 ### Warm ink Occasional warm body text **HEX** #241009 **RGB** 36, 16, 9 **HSL** 16°, 60%, 9% **CMYK** 0, 56, 75, 86 ### Ink, on cream Use ink at these opacities for text, borders and fills. The hex beneath each step is its solid equivalent, for print and tools without opacity. - 100%Headings#04242B - 80%Body#354F54 - 70%Eyebrows#4E6468 - 50%Muted lines#7F8F91 - 25%Underlines#BDC4C3 - 12%Button borders#DCDFDE - 5%Tinted fills#EEEEEC - 3%Panels#F3F3F0 ### Cream, on ink - 100%Headings#FAF9F6 - 70%Eyebrows#B0B9B9 - 50%Muted lines#7F8F91 - 18%Button borders#304A50 - 6%Hover fills#133137 ### Status, in product only - On track#596755 - Pending#F5B46B - Error#B04A3A For on-track, pending and error states in product mocks. They are not brand colours. Typography ## A light serif for headlines, a quiet sans for everything else. Pair a light TID headline with a quieter GD Gaio line, and use Chivo Mono for small labels. The faces are licensed and not in the kit; use the fallbacks where they aren’t available. Aa ### TID Display, headings and big numbers. Cash, on time. **Weight** Light 300 **Setting** Leading 1.0–1.1, tracking −1.5% to −2.2% **Fallback** Georgia, Times Aa ### GD Gaio Body copy, interface and buttons. Agents run the work across every account. Your team handles the judgment calls. **Weights** Regular 400, Medium 500 **Setting** 15–17px at 1.5 line height **Fallback** system-ui, Inter, Helvetica Neue Aa ### Chivo Mono Eyebrows, labels and metadata. ORDER-TO-CASH · 0123456789 **Weight** Regular 400 **Setting** 10–12px, uppercase, +0.26px tracking **Fallback** SF Mono, ui-monospace ### Scale - Display XL TID Light · 80px · 1.0 Order to cash - Display L TID Light · 64px · 1.02 Order to cash - Display M TID Light · 54px · 1.0 Order to cash - Heading TID Light · 42px · 1.1 Order to cash - Body GD Gaio Regular · 16px · 1.5 Exceptions are worked before cash gets stuck. - Button GD Gaio Medium · 15px Learn more - Eyebrow Chivo Mono · 12px · uppercase Accounts receivable Imagery ## Photography is texture, never the subject. Use warm, muted photographs of real workplaces beside type, with the words on cream. Soft focus works best: the image should never compete with the headline. - Texture 01 [JPG](https://www.rex.inc/og/backgrounds/01.jpg) - Texture 02 [JPG](https://www.rex.inc/og/backgrounds/02.jpg) - Texture 03 [JPG](https://www.rex.inc/og/backgrounds/03.jpg) - Texture 04 [JPG](https://www.rex.inc/og/backgrounds/04.jpg) Shape & motion ## Soft corners, hairlines and slow, small movement. ### Cards · 4px Work email ### Inputs · 8px Learn more ### Buttons · 10px ### Corners Small and soft: not sharp squares, and not pills everywhere. ### Lines Hairline borders in near-black at 8–12% opacity. No heavy drop shadows; one soft elevation is fine for a hero object. ### Motion Slow and small: a fade, or a 16px rise. Respect reduced-motion settings. Voice ## Declarative and concrete. One claim, then the number. ### Say - One claim, then a quantity or a time: “triaged in minutes”, “before month-end close”. - Rex is the AI operations partner for order-to-cash. - Agents run the work. Your team handles judgment. - Sentence case, everywhere. ### Avoid - Rex replaces your team, your headcount or your BPO. - “AI-powered” as decoration. - All-caps headlines. - Long paragraphs set in the display face. ### Primary CTA “Learn more”, which leads to booking a walkthrough. ### Pairings Cream field with ink type and a sage accent for slides, one-pagers and social. Ink field with cream type for closing frames and dark posters. An ink button for the primary action on any light surface. ## Writing about Rex? We’ll help you get it right. Email the team for interviews, quotes, product walkthroughs or anything this page doesn’t cover. [Email the team](mailto:hello@rex.inc?subject=Press%20enquiry) [Download brand kit](https://www.rex.inc/brand/rex-brand-kit.zip)